Retailers, both online and brick and mortar store owners, generally capitalize on the Holiday season. However, there may be times when the strategies may backfire. Despite the planning involved, not everything may be smooth sailing. There may be errors that could hamper transactions and cause inordinate delays.
We have listed a few key issues, which you need to; take care of this holiday season.
You need to perform stress tests regularly on your system, to ensure that you ecommerce platform is robust enough to handle a huge influx of visitors at any given point of time.
Mobile Optimization for your website is very essential. Today customer shop more on their handheld devices than their desktop. If they have a poor experience, they would not recommend your website.
Marketing and advertising should be different as compare to regular. Special holiday offers and schemes should form the highlight of your advertising and marketing campaign. If there were nothing, new in them, customers would not be interested.
The holiday season is a gifting season. You need to offer gift-wrapping and packaging to customers. This gesture will not only add value but also make customers happy.
Make checkout a breeze. If the steps involved at checkout are simple and fast, customers will be encouraged to shop more.
Deliveries during holiday seasons are time bound, so you need to specify the delivery dates clearly. You also need to highlight your return policy, so it will give customer more time to return products purchased during the holiday season.
It is always better to gear up before the holiday season and get everything in ship shape so that you can capitalize the most in the holiday season. How well you prepare, decides how well your e-Commerce platform performs.
Ecommerce has today been converging more towards M-Commerce. The use of mobile apps to search and buy products is fast gaining popularity as compare to conventional E-commerce. With the emergence of strong and adaptable E-commerce platforms, retailers are now able to tap into the vast market of mobile shoppers.
Hand held devices like tablets and mobile phones are convenience personified and are used by shoppers around the world to view, buy and compare products. This has necessitated the use of an app based platform for all E-commerce sites.
According to the data by Forrester Research, mobile retail has been on a steady rise over the years and is projected to account for 9% of the total e-commerce sales by the year 2017. However a majority of shoppers prefer to shop using mobile web rather than a mobile app as it is more productive while dealing with views, search, and deals and. However, data analysis also reveals that buyers who perform searches via mobile apps have a much greater inclination to buy the products they have been searching.
An effective and responsive mobile app will help you stay in touch with your customers and also collect data that can help in creating tailor-made shopping experiences so as to boost customer loyalty. You get the sales, the loyalty and moreover, you can also get regular feedback about your products which in turn will help enhance your services.
Today it is almost impossible to find a company that does not have their own mobile app. This basically reveals the advancement of mobile apps in business operations today. As more and more companies discover the importance of hand-held devices, the more indispensable mobile apps will be.
Today no doubt, customers show a preference to use mobile websites as compared to mobile apps, it has been steadily growing and will soon become a mainstay of E-commerce operations. With a good mobile e-commerce app for your online store, you Mobile apps are therefore indispensable tools for modern e-stores.
Following up on this current trend of mobile app, fashion and lifestyle biggie Myntra has switched to a mobile app
E-commerce payment systems allows shoppers to pay for their online purchases using an electronic payment system. Online shoppers are generally apprehensive about making online payments for the fear of online frauds. However, to tackle this issue many ecommerce businesses have introduced security measures that can minimize the risk of fraud.
This blog sheds light on the different payment options that ecommerce companies offer to online shoppers at checkout to complete their purchase.
COD (Cash on Delivery)
One of the most commonly used payment options is cash on delivery. It encourages shoppers to complete the checkout. Many shoppers are still not confident enough to make online payments, in spite of all the security measures in place. COD is a perfect option which gives the confidence of taking the delivery of the product and making the payment.
Credit and Debit Cards
The next most common form of payment for e-commerce transactions is through credit and debit cards. Shoppers have to simply enter their card details and the CVV number which is a security measure and once the same is verified, the transaction is through.
Also known as a Digital wallet is another E-payment option. Once you install the software on your device, the E-wallet can store all your personal information and payment and connect it to your banking information. This can then be used to withdraw funds from your account while making an online purchase.
In an e-cash system, money is exchanged electronically by linking your bank account to other payee accounts or setting up an E-cash account using a centralized system like PayPal and linking it to your bank account. To make a payment using this system, you can make a deposit to the ecommerce platform if you have their banking details.
The latest in payment options in ecommerce is mobile payments, whereby a shopper can make payments using their mobile phones. All the shopper needs to do is to send a payment request through a text message and if the vendor has mobile billing capability, their mobile account is charges for the purchase.
Option for making payments in E commerce platforms are many, they have also been a contributing factor towards the burgeoning growth of the E commerce industry.
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In any retail store either offline or online, inventory management can be overwhelming. Systems need to be in place especially when handling inventory for online stores or it could lead to customer disappointment and distrust which will eventually lead to your downfall.
You need to go about it firstly by:
Getting your Products Organized
Your entire product line need to be identified with a label or a barcode, in case of a third party manufacturer, the outer carton should be labelled. In case of products sold as a kit, the kits need to be assembled and kept ready.
Easy Product Identification
Many times retailers create labels that are almost similar to another product, while it may be easy for them to identify, it may be very confusing for warehousing staff to identify them. Hence keep it Simple.
Product Quantity to be Stored
How much to store? That is a very dubious question. It is one of the steepest learning curves that can be faced while in business. A perfect balance needs to be maintained between meeting customer demand and maintaining inventory. However you need to ensure that all your products are labelled with the manufacturing date correctly so that you are aware of its shelf life.
Sorting Products by Location
As you deal with your products daily, you are aware of its location in the warehouse, and you are even aware when the location of the same is moved, hence keeping a track of products by location will help you manage better.
Inventory Management is a key aspect to the success of any E-commerce venture. Many retailers have an inventory management system embedded in their ecommerce platforms, however besides the software it is also essential to have all your systems in place before you give your ecommerce venture a go.
Nature has always provided an answer to each and every ailment of mankind, be it health related issues or beauty aspects. In today’s world of international beauty products and big names in the cosmetic industry, all of them seem a total waste, when compared to the alternatives that Mother Nature has bestowed upon us
Women and cosmetics are two sides of the same coin. Nowadays herbal products is in vogue, with the revival of Ayurveda and Yoga, herbal products or rather cosmetics are now much sought after. We have listed a few herbal alternatives for cosmetics in context with skin care, hair care and overall health care
Beauty is more than just skin deep. An average person uses more than 5 skin care products in a day. You don’t have to use a multitude of potions and lotions, chemical peels, or surgical face-lifts to get fresh, glowing skin. Your diet and exercise play a vital role in skincare. However, natural products also serve as a good therapy for glowing skin, wonderful hair and overall health.
Coconut Oil- Serves as an Effective body lotion
Turmeric – Also has therapeutic effects for skin care
Aloe Vera – is one of nature’s best skin moisturizer and cleanser
Garlic And Sandalwood – have medicinal effects for acne
Pomegranate seeds – helps retain natural lip color
Soap nut and shikakai – natural shampoo for glorious hair
The list of herbal alternatives for skin care is endless, but there is an herbal alternative for every skin care. To avail of some of the best herbal alternatives for skincare, hair care and overall healthcare, you can visit us at http://www.rmcluniverse.com/
So now that you have started your online boutique, and you are geared to take the fashion industry by storm, you have a long way to go before you achieve that. The key element, however is to build your brand and get noticed, so that people will visit you. Visitors eventually lead up to customers, so you need to determine the all-important formula required to make your venture successful.
Most importantly you need to stand out in the crowd to get people to notice you. Hence you do not copy paste from the big guns of the fashion industry, you need to maintain the individuality and uniqueness in your products. Shoppers should essentially come to you because you are unique.
You need to know who is your audience i.e. whom are you catering to. Successful brands are aware of their market, however there are big brands like Amazon who cater to a very wide market. You need to create a niche in your market, which will drive shoppers to your products.
If you already have a brick and mortar store and have your set of loyal customers, they are most likely to follow your brand in the virtual world, you need to keep that loyalty alive by giving them an advantage over the other customers.
Sell the whole package to your customers, not only a single product. Fashion is all about looks, so you need to show your prospective customers the entire look, complete with the accessories that match it.
Concentrate on the visuals. All the products in your ecommerce store should be appealing to the eye as well as attractive. The attractive visuals is the USP of any fashion Ecommerce. Secondly the products in the visuals should be fresh and not repeated, giving the shopper a perception of a well-stocked and trendy store.
All the above options are essentials of a Fashion E-Commerce Store, however without a strong marketing policy and an eye on the bottom-line the above essentials would be rendered useless.
The Customer is King, in the real world and now even the virtual world of ecommerce, it’s the customer’s word that counts. In E-Commerce, customer review and recommendations matter. They help eliminate doubt in the minds of a prospective customer and eventually lead to conversions. That is why E-commerce retailers have been encouraging customers to place their recommendations and reviews of products they have purchased.
Statistics and case studies over the years suggest that over 70% customers, read online reviews before making a purchase decision. Customer reviews make your website and products seems more reliable. Prospective customers while buying products definitely want to know the review of people who have already bought the product and using it, and when they get that they are confident in their purchase.
Customer reviews are not only good for customers but also good for retailers. As they can now promote products which has been receiving good customer reviews, hence allowing popular products get more exposure.
Customer review are an effective way to make the static product pages more inventive. Customers leaving reviews regularly on product pages will make the content on that page more accessible to search engines, eventually leading to more visitors and more conversions.
Generally customer reviews are a key element in the decision making process, and with all its benefits, however it is not easy to come by. To get a customer review, you need to ask a customer to take out time to do something of importance to you, without necessarily receiving anything in return. Many small time retailers rely on the naturally generated reviews. However if you need to make a success of your E-commerce venture you need to generate customer review with E-commerce tools, because eventually it leads to customers.
Upselling and Cross-selling is a common strategy endorsed by many retail brick and mortar stores and has also now rooted itself in E-Commerce. An Upsell basically involves persuading your customers to buy more expensive model of the same product they actually want to buy or to purchase additional features to upgrade the same. Cross-selling involves influencing the customer to buy complementary and related products in addition to the product they actually want.
Your upselling also needs to make sense i.e. if you are not suggesting relevant products, to match along the purchase, the click through and eventually the conversion would be very poor. Moreover you need to avoid suggesting products that increase the overall order by more than 25%, an exorbitant product as a suggestion would never hold interest the shopper.
While cross-selling you need to introduce your customers to products that are familiar to them, products they know would add value to the product you have purchased. Shoppers would be hesitant to try products which they are not familiar with or heard of.
You need to avoid being persistent while cross-selling and upselling, hitting the shoppers from all sides would only leave them overwhelmed and start doubting the veracity of your brand, conversions would be a long way to go. Many a time the very purpose of cross-selling and upselling is lost on the retailers, just by focusing on increasing the shopper’s bill amount does not guarantee a very encouraging customer experience. It may sometimes be too persistent, dissuading shoppers to visit again.
The bottom line however, is irrespective of the total increase in the checkout value, your primary focus needs to be on customer experience. A Happy and Satisfied customer will always come back for more to your website.
Product descriptions play a very important role in E-commerce to consumers who take a leap of faith while buying the product as they do not actually get to touch and feel the product. Some of the best written product descriptions create an impression at once. They communicate the value of the product and make the shoppers inquisitive enough to switching from just plain browsing the actual paying customers.
Some E-Commerce site owners prefer to do without product descriptions and some prefer to copy-paste them from the manufacturer’s website. Neither of these options are conducive, if you want your products to sell. The very fact that there is no product description or the same is inadequate could hamper the probability of a sale.
So what do you need to do to write these unique stand-out Product descriptions which can actually entice a shopper to buy? You could always hire somebody to do that but even a professional writer need to consider a few aspects
Identifying the Target Audience and communicating with them is very essential while writing product descriptions. You cannot be flippant and casual while writing about products targeted to mature aged shoppers, while the same would be very effective for a product targeted to a younger generation.
Know your Products, well enough to identify the features and the benefits so that the same can be outlined in the product description.
Instead if using adjectives to describe the product, you also need to concentrate on highlighting the usability of a product in day to day life which can be correlated with the shopper’s use for the product. As far as possible avoid using jargons and technical terms except when catering to a sophisticated shoppers.
However well your product description, it would be pointless if the same is not accompanied by good images. So add value to your impressive product descriptions with quality pictures and see your business soar to new heights.
E-commerce has taken the retailing world onto a totally different plane. Even small businesses are joining the bandwagon in E-commerce without even considering all that it entails. Everyone wants a piece of this pie, so what has the future in store for E-commerce, what are the trends that are going to affect it? A number of studies have been carried out over the last few years to determine the factors which are changing the face of E-commerce.
Mobile E-commerce is Here to Stay
Mobile E-commerce or M-commerce as it is also known as is fast taking precedence over conventional E-commerce. M-Commerce signifies convenience, and portability. You can now shop, for clothes, make travel plans, buy your groceries, conduct all your financial transactions, and other activities right in the palm of your hand. How compatible and secure is your E-commerce platform on a smartphone or tablet will determine your future successes.
Social Network, is also for Selling
Social Networks are not just for talking but instead works as an effective marketing tool. Social Media allows you to mark the target demographic, and help you focus on your customers and select the criteria as well as customize as per your audience. The considerable changes in Google algorithms have put social network visibility under the spotlight making it an important focus of SEO rather than link building. Having a social media presence helps Google recognize the relevance thus increasing the visibility in searches.
Omni Channel Marketing
Giving shoppers a choice of using different channels to shop would only enhance the profitability of an ecommerce venture. This trend is mainly a sort of comeback for brick and mortar stores. Shoppers today go through physical stores, look up products online, and often scan a QR code for deals. They visit the brick-and-mortar store mainly to buy or collect the item. These stores are integrating online and in-store experiences and are reshaping the future of brick and mortar as well as E-commerce stores.
E-commerce is here to stay, no doubt it is the case of survival of the fittest. However, adaptability to the modern and prevailing trends would see you through on your journey to success in the online shopping world.